G&D Chillers
Propelling G&D Chillers from a modest custom chiller manufacturer into the world’s leading industrial chiller company, recognized for its expertise, reliability, and unmatched customer service across multiple industries.
Client
G&D Chillers
Growth
3M to 22M
Service
Branding
Campaign Development
Web Design
Print & Catalogs
Duration
5 Years +
OverView
G&D Chillers began as a small-scale manufacturing firm focused on custom chiller solutions for beer and wine producers. When we first partnered with them, their annual sales hovered around $3 million. By developing a strong, iconic brand identity and expanding their market reach, G&D Chillers grew into a global force with annual sales now exceeding $22 million. Today, they supply cutting-edge chilling solutions to industries as varied as brewing, winemaking, medical, agricultural, and biogas, partnering with globally recognized brands such as Ingersoll Rand.
The Challenge
Operating in a business-to-business environment where branding often takes a back seat, G&D Chillers faced the challenge of standing out among competitors in image-conscious markets like craft brewing and premium wineries. Their lack of a unified brand image and limited market awareness also stifled their ability to break into other sectors like medical, agricultural, and biogas, where reliability and innovation are paramount.
The Solution
Our strategy centered on highlighting G&D Chillers’ expertise and customer-centric approach. We built a robust, memorable brand identity that resonated with both niche and global markets, positioning G&D Chillers as a reliable, technologically advanced partner. The revamped marketing, including a polished visual identity and compelling messaging, underscored the company’s high-caliber products and unparalleled customer service. These efforts were supported by targeted outreach, trade show presence, and digital marketing campaigns that positioned G&D Chillers as a top choice for businesses of all sizes seeking customized chilling solutions.
The Result
Through strategic branding and marketing initiatives, G&D Chillers experienced remarkable growth, surging from $3 million to over $22 million in annual sales. Their strong visual presence and proven expertise attracted a broader client base, enabling expansion into new industries and partnerships with major global corporations. Today, G&D Chillers is recognized worldwide as a leading industrial chiller innovator, celebrated for its commitment to quality, customer service, and technical excellence.
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