Burley
Reinvigorating Burley’s long-standing legacy of safe, versatile bike trailers through a modern rebrand and digital overhaul, making the company relevant to a new generation of cyclists while honoring its historic roots.
Client
Burley
Growth
Brand Elevation and Industry Leadership
Service
Branding
Web Development
Photography & Video
Duration
1 Year
OverView
From its humble beginnings in Eugene, Oregon, Burley grew into a family-owned company with a reputation for innovative design and quality craftsmanship. Over four decades later, Burley remained an industry staple but faced the challenge of staying fresh and appealing to new audiences. Recognizing this need, we were brought in to modernize the brand’s image, enhance its online presence, and underscore the fun, adventurous spirit that has driven Burley since day one.
The Challenge
While Burley’s storied history set it apart from competitors, its brand presentation had not kept pace with shifting market expectations. A younger generation of cyclists demanded a more engaging, digitally accessible experience—one that balanced Burley’s classic heritage with a forward-thinking, playful identity. We needed to create an updated visual language and online platform that would do justice to Burley’s legacy while attracting today’s riders, whether they were commuting to work, hauling kids to the park, or embarking on cross-country journeys.
The Solution
To bring Burley back to the forefront, we focused on web design, rebranding, and storytelling. We captured the company’s sense of adventure and deep-rooted heritage through vibrant visuals, user-friendly navigation, and playful, family-focused messaging. Our design approach honored Burley’s past with nods to its iconic trailers, while introducing modern elements that appealed to younger audiences. Bright, dynamic imagery showcased the diversity of Burley’s offerings—from carrying kids and pets to transporting gear—and underscored the brand’s core values of safety, versatility, and fun.
The Result
The revitalized Burley brand gained new traction with families and cyclists alike, bridging generations through a carefully balanced blend of legacy and innovation. A more engaging website experience, along with updated branding that celebrated Burley’s roots, helped solidify its reputation as the go-to company for versatile, high-quality bike trailers and gear. From local commutes to global adventures, Burley continues to power memorable rides for customers around the world, proving that a legacy of thoughtful design and family values never goes out of style.
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