Keen Kids Stages Branding
We had the privilege to work with Keen on a radical service model that would change how the footwear industry engaged with their clients. Built on the research that kids have specific footwear needs at different stages of their growth, Keen developed a specialized shoe line for kids at each of these stages, and we worked with them closely to prototype, beta test and develop an online system that empowered parents to know exactly how, when, and what shoes would be best at each stage.
As an external agency, this project gave us the opportunity to work closely with Keen’s in-house product development, marketing, and web development teams to create a seamless experiences for their users.
On top of the branding, web design, custom illustrations, and photography, we were able to create unique packaging and custom measuring tools for parents to use in order to track their child’s progress.