Whatever you do, do it well
BOGS° Work Series
Bogs Work boots are some of the toughest and most comfortable boots in the world. They are built with the goal of keeping you safe and sure footed no matter what challenges you face in your 16 hour work day. As Bogs' agency of record, we created a different look for their industrial work products that feels as tough as the boots they offer. This helped us segment the brand visually and message directly to toughest men and woman around.
Bogs packs more technology in their boots than most smartphones, and our central messaging for Bogs Work is to highlight the benefits it offers and how it provides all day comfort.
On the outside every work boot can look the same, but how they are made matters. Through tech graphics, messaging and boot cutaway we were able to show customers all of the layers that go into making the best boots in the world.