The only thing more comfortable than BOGS° is you in them
Bogs is an outdoor footwear brand determined the most comfortable boots in the world. Much like the people of the PNW where they, Bogs is a family and work centric brand who encourage their customers to get outside no matter what the weather brings. We have been working with Bogs as their agency of record for over 10 years and we handle all of their creative needs, along the way we have been able to support their growth in the highly competitive footwear landscape.
For Bogs we created a brand centered around the messy moments of life. Those happy accidents or good intentions gone wrong that leave us with only one thing to do. Laugh.
Bogs are made to be outside because they believe we are too. No matter the weather, Bogs believes getting outside every day makes our lives better and we tend to agree.
A recent campaign we created for Bogs allowed us to highlight the functional nature of their products, Bogs are for doing and getting things done! In this campaign we built on the playful, light hearted voice of the brand to capture the not so graceful moments we all know too well.
The Campaign lived in social media, on their site and in animated cinemagraphs.