WEATHER EVERYWHERE
It seemed that BOGS had it all. One of the most rapidly expanding lines of all-weather footwear on the market, a loyal customer base and retailers banging down their doors. But they felt that there was still something missing. At Redhaus, we're not one to point out faults, but we can't bring ourselves to ignore an idea. When BOGS came to us, we asked them to tell us their story. They hadn't told anyone before so they had trouble finding the words, they couldn't paint us a picture or lay it out. We told them that we were on it. We started building sets, wrote a script, hired actors and a top-notch director. We filmed them in grainy 8mm. Now, the image of BOGS is as rugged and durable as their boots. And the story? Well, it’s still being told.


