AT SOME POINT, EVERYONE WANTS TO BE A ROCKSTAR

It was quite a serendipitous moment when we received a call from Jon Wand, the Vice President of Operations for Play Hard. Our team had just completed a wildly ambitious jam session when the phone started to ring. We answered and Jon told us that he had a problem. Basically, he wanted his business to become an icon in the music industry. We told him that we had an idea. We had a look at his business to find out what was unique about it. We took it, turned it upside-down and shook it. Out tumbled a slew of vintage instruments that might rival the Smithsonian. Next, we took Play Hard out for some tequila shots and a tattoo. We gave them a new hairstyle and demanded that they wear sunglasses at all times. Now, Play Hard doesn’t just sell instruments or provide instruction. Now, they inspire.